Overview
Redesigned a premium footwear landing page with hero sections, product showcases, and conversion-focused user flows.
Problem Statement
The existing Reebok shoe collection page lacked visual impact and had a fragmented user journey, resulting in low product discoverability and poor conversion rates. Users struggled to find products and dropped off before completing purchases.
My Role
Led the end-to-end UI/UX redesign as the sole designer. Conducted competitive analysis of leading e-commerce brands, created wireframes and high-fidelity prototypes in Figma, and iterated based on usability testing feedback.
Solution
Designed a modern, visually-driven landing page with a bold hero section featuring lifestyle imagery, organized product showcases with clear CTAs, and a streamlined browsing experience. Applied strong visual hierarchy and mobile-first responsive design to improve product discoverability and user engagement.
Key Features
- Immersive hero section with dynamic product imagery
- Organized product grid with filtering and quick-view
- Conversion-optimized CTA placement throughout
- Fully responsive mobile-first layout